Your story has to be more interesting than the rumour it's replacing.
It now gets repeated a thousand times, identically.
Scored 0 to 25 · Distinctiveness
Swap your logo for a competitor's. Would anyone notice?
Beacon / A Sightbox product
AI is talking behind your company's back.
It isn't being malicious. It just doesn't have much to go on, so it's doing what anyone does with a gap. Filling it with the next best thing it can find.
Beacon sets the record straight. It gives every model the version you'd give a buyer yourself, then listens for that version coming back.
01 · The situation
Gossip isn't lying. It's what happens when nobody has the facts.
Think about how it actually works. Someone asks about the new hire. Nobody really knows her yet, so somebody repeats what they heard from somebody else.
It isn't malice. It's just that the best available information was thin, and the question still needed an answer.
Your company has a vacuum. Something is filling it, right now, in conversations you will never see.
Introducing Beacon
Beacon sets the record straight.
Somebody who actually knows walks into the room and says the thing, and the rumour doesn't survive it. Beacon does that for machines, permanently, in the place they go looking.
Three things have to be true before it works, and a fourth tells you whether it did.
- 03Story
- 02Record
- 01Access
- 00Resonance
02 · The four layers
Walk the layers one at a time.
Three you put out, one that comes back.
AI isn't gossiping at a party. It's gossiping to your buyer.
It's conducting your discovery calls and nobody briefed it.
Scored 0 to 25 · Consistency
Wherever your story shows up, is it the same story, and is it still true?
A better story still has to get out of the building.
You can't correct a rumour from one room over.
Scored 0 to 25 · Coverage
When something goes looking for you, is there anything there?
Then we go back and check it got the story right.
We make sure AI has your story straight.
Scored 0 to 25 · ResonanceMeasured monthly
Do the models say it back, in your words, unprompted?
Someone has to decide what's true and say it in language nobody else could use. That's a Sightbox engagement.
The report
Before you can set it straight, you need to know which part is crooked.
One page. Four numbers, and the one sentence that matters, which layer is costing you, and why.
Most teams come in expecting a plumbing problem. It's usually further up than that.
Beacon scan · yourcompany.comSample · illustrative
01
CoverageCan it find you
— / 2502
ConsistencyIs it the same story
— / 2503
DistinctivenessIs it worth repeating
— / 2504
ResonanceWhat's coming back
— / 25Weakest score—
Diagnosis, not a grade
Pass it on
Something useful to hand any FFB client.
Put in your domain, then add your company name and any competitors on the next step, they sharpen the read. All four numbers, and which layer is costing you.
Free · no call, no demo, no cardsightbox.co/beacon/scan
Get your readBeacon is a Sightbox product.
Beacon is the system we built to make every company we touch readable by the agent layer, including our own.