Built for Fresno First Bank: what Sightbox does, how to spot a fit in your book, and how to make an intro in two minutes.
FFB's clients are exactly the kind of businesses we do our best work for, the Silicon Valley tech companies first and the rest of your book right behind them. They're established, growing, and often at the point where the business has outgrown how it looks, sounds, and runs.
We didn't want to hand you a brochure. So we built this: everything you need to recognize when one of your clients could use us, what to tell them, and a simple way to send them our way. No need to loop us in first.
Take ten minutes with it once. After that, you'll probably only need the last page.
Skim what we do and who it's for.
When a client comes to mind, check the fit signals.
Use the referral form. We take it from there and keep you posted.
Sightbox is a branding team that helps growing companies turn a strong business into one people believe in.
Founded by Charlie Hinojosa and Nathan Thompson. Our team of six includes a full-time art director, branding specialists, a dev team, and a video and content team.
We've run Sightbox through a full cycle: the 2021–22 startup boom, the 2023 investment crash, and the AI disruption that followed. We came out of it as a smaller, faster, AI-augmented team.
Sightbox makes a company easy to understand and hard to forget. When the business also needs to run differently, we bring in Flux, our AI operations partner. And Beacon, our own product, shows a company what AI is saying about it.
Positioning, brand strategy, identity, messaging, websites, and content. The work that makes a company easy to understand and hard to forget.
As technology gets easier to copy, brand becomes the moat. We move companies through three stages:
You have something people buy.
You can say why it matters.
People believe in it and come back.
Product Market Fit gets you customers.Promise Market Fit gets you believers.
Ongoing retainer partnerships (preferred) or flat-rate projects with a defined scope.
Companies with real revenue or fresh capital that want an ongoing partner, typically six figures and up.
Right after a raise, a growth spurt, or a leadership change, when the business has moved ahead of its brand.
If an FFB client says or shows any of these, it's worth a conversation.
New capital, and they need to look the part.
The brand no longer matches the ambition.
The founder can't clearly say what the company does.
Early customers came easily; the next ones don't.
Want AI in their operations but don't know where to start.
Growing fast (often $5M+ in revenue) and competing for larger contracts.
A leadership, ownership, or generational transition.
Getting ready for an exit, acquisition, or new investors.
Answer all three to see the read.
Filter by the FFB client's industry to see who we've worked with and what we did. Tech comes first, then everything else.
Venture-backed software companies, from seed to acquisition.
For any business needing reliable web development with quick turnaround times, Sightbox is the clear choice.
Sightbox is my go-to creative partner.
I'd highly recommend Sightbox for understanding the speed and nuances of a technology startup.
They delivered an exceptionally crafted website with outstanding service, showcasing high-quality results at fair pricing.
Founders building the AI layer itself, not just using it.
Instrumental in helping us navigate the complexities of branding, messaging, and website design.
Their unique insight into AI technologies, combined with their comprehensive design and development capabilities, truly sets them apart as a one-stop agency.
Fintechs, lenders, and financial platforms that need to earn trust fast.
You've not only impressed us but have also impressed our investors.
Short versions you can pass along to FFB clients.
Winning the pitch, launching AI
A $69M-backed cloud infrastructure company was launching an AI-powered version of its platform and needed a brand to match.
Won the work against nine other agencies. Delivered a brand evolution, new website, sales deck, 3D hero animation, event materials for KubeCon, and a full brand guide.
A one-time launch project turned into an ongoing partnership.
Rebranding ahead of a sale
A security-compliance software company heading into acquisition talks had a brand that was getting in the way.
A rebrand timed to the deal process.
Cleared a key brand issue in the deal. The company was acquired.
Owners preparing to sell or bring in investors are a strong referral fit.
Relaunching a household name
After Bed Bath & Beyond's bankruptcy, its new owner needed to relaunch the name and bring several brands together, on a tight timeline.
Unified the sub-brands under Beyond.com and Beyond+, fast enough to support a time-sensitive relaunch.
Our company found gold in the mine with Sightbox... when that value equates to results, that relationship becomes sticky.
Sightbox is the first and only call I make and the only referral I make to other founders.
Short answers you can repeat as-is when an FFB client asks.
No. They do brand and marketing, and when a business also needs to change how it runs, they bring in Flux, a sister company that builds AI into operations.
It depends on scope. They do focused projects and ongoing retainers. Their best fit is a company ready for an ongoing partner, usually six figures and up.
Most work starts within a couple of weeks. A focused rebrand or strategy sprint takes several weeks; a bigger build takes longer.
No. They work with venture-backed startups, established family businesses, and public companies like Verizon and WIX. The common thread is real revenue or capital and a brand that hasn't kept up.
Most branding firms stop at the logo and the deck. Through Flux, they can take on how the business runs, not just how it looks. Their view is that brand is the moat, and they build the systems to back it up.
Yes. Point them to this site's stories, or ask Nathan or Charlie for the full portfolio.
Nathan or Charlie reach out within one business day, and they'll keep you posted on how it goes.
Two minutes. We'll take it from there and keep FFB in the loop.
